Our name says it all.  Farmers invest their time, skill and effort to grow high quality, organic coffee. We compensate them adequately by returning 40% of each bag’s retail price directly to the farmer that grows the beans. Excellent coffee sourced from amazing farmers with 100% transparency.



News & Updates from the Team

Atlanta Magazine: "This coffee isn't just good; it's fair."

January 16, 2015

"Farmers to 40, a nonprofit business launched in October 2013 through a social enterprise program at Emory University’s Goizueta Business School, directs up to 40 percent of the retail proceeds back to the farmers themselves, an initiative that far exceeds most 'fair trade' practices." Click here to read the full article.

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Reflections on the First Full Year of Farmers to 40

November 03, 2014

In a previous Farmers to 40 Update, we talked about the share of revenues that coffee farmers are receiving from the direct trade sales of specialty coffee roasters. For example, based on information in their 2012 Transparency Report and on sales figures collected on-line, it looks like Counter Culture returns roughly 20 percent of their direct trade coffee revenues to the farmers who grow the beans.  In this Update, we report sales figures and farmer revenue shares from the first full year of Farmers to 40: This table (which is the aggregate of the individual reports that are sent to each of our farmers) suggests that:  1,575 (12-ounce) bags of coffee were sold as Farmers to 40; 162 (12-ounce) bags of coffee were sold as Farmers to 30; and...

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